Convenience. It’s something we all crave. It gives our lives a sense of ease and calm while letting us focus on the things that matter most. It’s why we started Fernish to begin with. Today, we’re excited to unveil a refreshed brand; one that’s rooted in both the convenience Fernish provides to customers, and the aspirational beauty we all strive for in our homes.
Back in 2017, we noticed some novel trends emerging. People wanted the freedom and flexibility to live differently: to move whenever and wherever they wanted, to easily upgrade their space to reflect their evolving style. But the reality was far from effortless. We started Fernish to change all that. As we’ve grown with our customers, we’ve watched the idea of convenience manifest itself into a lifestyle rather than a feature set (and hopefully we’ve helped drive that concept forward!).
That’s how we’ve thought about our refreshed brand. It’s all about convenience. When you visit our new homepage, you’ll be greeted with just two words: Home. Made. Two simple words for sure, but they represent the difference between simply living in a space, and turning that space into one that you genuinely love. And that’s where we come in. Fernish has evolved into a premium service that helps customers elevate their home in a totally new way — one that’s affordable, beautiful, and of course, convenient. With Fernish, your home is made.
The value of Fernish’s service becomes even more clear when consider our suite of offerings just two and a half years into business:
- Free delivery and assembly of all your furniture within one week
- Free pickup of items at the end of your rental
- Free swaps for any items you want to change within the first three days of your delivery
- Ability to make bite-size monthly payments on furniture that’s traditionally considered expensive
- Ability to buy out the items you love, without ever having to pay more than retail
The new Fernish logo builds not only on the theme of convenience, but also on flexibility and progress. The standalone state evokes a sense of home in the geometric shapes of a floorplan. However, once in motion, the brandmark shows the different states of home and the rooms that can make up your space — which drive back to the fact that a true home will cause meaningful motion in your life. It offers you freedom to grow, it will evolve to meet your needs, and it will give you permission to express who you are.
Turning your space into a home previously took a lot of work. It took a lot of time and money, too. But not anymore. We’ve simplified the process to make it almost effortless — to bring an entire new level of convenience to our customers’ lives. We’re proud of all the work our team has done to bring this brand to life. And to our customers who we work to provide excellent service to each and every day, thank you. We can’t wait for the journey that lies ahead.
Sincerely,
Michael Barlow and Lucas Dickey
(Co-founders of Fernish)
